The Beking Association was founded in the spring of 2023 thanks to the support of the founding members of Beking event and the professional athletes who are its ambassadors during the Beking event in the principality of Monaco. 

As a nonprofit association, the Beking Association aims to raise funds to organize activities and events that aim to promote and popularize sports, education, sustainable mobility, and environmental protection.

In particular, the activities promoted by the Association will have the ultimate goal of promoting greater awareness of social needs and the potential of sports, particularly cycling. Main targets of the Association’s initiatives will be families and children, so schools, training institutions and the support of local and national institutions will be crucial.

Finally, funds raised by the Beking Association will be used to support other foundations in the area or others organizations with common values and mission.